European metallic packaging corporate brochure

The challenge

Metal Packaging Europe, based in Brussels, is the European association of rigid steel and aluminium metal packaging producers and suppliers. Born from the merger of BCME (Beverage Can Makers Europe) and Empac (European Metal Packaging) in 2017, it represents over 300 production sites across Europe, more than 350,000 jobs, of which 75% are SMEs. Its scope covers beverages, food, hygiene-beauty, household and industrial sectors. The corporate brochure needed to carry a recent brand identity from a sector merger, with strong advocacy positioning on metal circularity (#MetalRecyclesForever).

Our approach

Simpl. designed Metal Packaging Europe's corporate brochure to articulate three pillars: sectoral scope (sites, jobs, market segments), environmental advocacy (permanent material, recyclability, circular economy), and the unified voice of the industry before European institutions (PPWR, CBAM, Circular Economy Package). Visual hierarchy makes technical and political positions legible in an appropriate institutional register.

The result

Simpl. delivered to Metal Packaging Europe a corporate brochure that structures the positioning of a recent European advocacy association. The material supports the unified voice of the rigid metal packaging sector before European institutions and its B2B stakeholders.