Print and signage for an interbank cooperative

The challenge

SWIFT is the global interbank cooperative that provides secure financial messaging services to thousands of institutions in more than 200 countries. Based in La Hulpe, Belgium, it is critical infrastructure for the international financial system. Its communication addresses extremely demanding audiences: banks, central banks, market infrastructures, financial regulators. The deliverables — print, event programmes, signage, reports — needed to carry an institutional brand of absolute sobriety and rigor, aligned with the expectations of a critical infrastructure operator.

Our approach

Simpl. designed a coherent range of print and signage materials for SWIFT. The graphic system respects the standards of a demanding global brand and ensures consistency across different deliverable types — programmes for client events (notably Sibos), event signage, institutional reports, various print materials. The editorial treatment remains sober and systematic, in line with the operational environment of a leading financial actor.

The result

Simpl. delivered to SWIFT a range of print productions, programmes, signage and reports consistent with the institutional identity of a global interbank cooperative. The materials serve the relationship with client financial institutions and regulators.