Qualification call
We confirm fit, scope and timeline. If the audit is not the right starting point for your situation, we will say so.
Digital presence audit
Identify what your digital presence needs before you invest in a redesign.
A structured audit for European associations, federations and membership organisations — before committing to a full rebuild.
Most organisations that come to us don’t need a redesign on day one. They need clarity.
A digital presence audit surfaces exactly what is working, what isn’t, and what to fix first — so any investment that follows is grounded in evidence, not assumptions.
Since 2005, Simpl. has helped more than 80 European associations, federations and B2B organisations clarify their communication and digital presence. This audit is the structured starting point we use before any rebuild.
Request a digital presence audit
Book a callTypically completed in 2–3 weeks. No obligation to continue with Simpl.
For whom
For organisations whose website no longer supports their work.
This audit is designed for European associations, federations and membership organisations with an existing website that no longer supports their work — fragmented content, unclear messaging, poor contact follow-up, or a team that depends on external support for every update.
It is equally relevant for B2B SMEs with complex expertise and a website that does not generate qualified enquiries.
If any of the following sounds familiar, the audit is the right first step
- Your team cannot update the site without calling an agency.
- Members, partners or policy audiences cannot find key information quickly.
- Your messaging no longer reflects your current strategy or membership offer.
- Forms and contact requests fall into a follow-up gap.
- You are considering a redesign but are not sure what to prioritise.
- Les formulaires génèrent des demandes peu qualifiées ou qui ne sont pas suivies correctement.
- Vous envisagez une refonte, mais vous ne savez pas ce qu’il faut corriger en premier.
What the audit examines
Six areas, reviewed in depth.
A thorough website audit for European associations covers more than page speed and broken links.
Message, positioning and audience clarity
Is it immediately obvious who you serve, what you offer, and why it matters?
Website structure, key pages and calls to action
Are the right pages in place? Do they guide visitors toward a clear next step?
Content organisation
News, events, resources and programmes: are they structured for findability and easy maintenance?
Visual identity consistency across web and print
Does your digital presence align with your brand across all touchpoints?
Accessibility and mobile experience
A review of usability and readability on all devices, including how the site behaves for people who navigate it differently.
Forms, CRM and contact follow-up process
What happens after someone submits a form? Is there a reliable, traceable follow-up path?
Our accessibility review is informed by the W3C’s WCAG 2.2 principles. It is not a formal compliance audit.
This is the core of any serious association website review: not just what the site looks like, but whether it actually supports your organisation’s work.
What you receive
Concrete deliverables, in sequence.
Nothing is left to interpretation. You know what arrives, and when.
- A scoping call to confirm priorities, context and timeline before we begin
- A written audit covering all six areas, with observations and evidence
- A strategy meeting to present findings and discuss implications
- A prioritised action list structured as: do now / do next / do not do
- A 90-day roadmap with clear sequencing for your team
- A proposed scope for a potential Phase 2, if a rebuild or significant update is warranted
You leave with a document your team can act on — with or without us.
Scope
What the audit does not include.
To be direct about scope:
- A full legal compliance audit (GDPR, accessibility certification)
- A complete CRM migration or technical integration
- Unlimited technical fixes during the audit period
- A free redesign proposal
- Une proposition de refonte gratuite.
The audit is a diagnostic, not a project delivery. It tells you what to do. Implementation is a separate engagement.
How it works
Three steps. No ambiguity.
Audit
Simpl. reviews your digital presence across all six areas. We work from your live site, existing content, and any documentation you share. This is a web audit grounded in Brussels-based expertise with European association contexts — not a generic checklist.
Restitution
Findings, priorities and the 90-day roadmap are presented in a strategy meeting. You receive the written audit document before the meeting so your team can prepare questions.
Nicolas Havenith — Founder, Simpl. — responsible for the audit method
Nicolas runs the qualification call, the review and the restitution meeting. Simpl. has worked with European associations, federations and B2B organisations from Brussels since 2005.
LinkedInFrequently asked questions
Before you request an audit.
Who is this audit for exactly?
Primarily European associations, federations and membership organisations with an existing website that no longer supports their team’s work. Also relevant for B2B SMEs whose website does not generate qualified enquiries.
If you are starting from scratch with no existing site, contact us directly — the audit format may not be the right entry point.
How long does the audit take?
Typically two to three weeks from the scoping call to the restitution meeting, depending on the complexity of your digital presence and the availability of your team for the scoping call.
Do we need to prepare anything?
No. We work from your live site and publicly available content.
If you have internal documentation — an existing strategy, a previous audit, CRM setup notes — sharing it improves the depth of our review, but it is not required.
Is this a WCAG compliance audit?
No. We conduct a WCAG-informed review of accessibility and mobile experience as part of the six-area audit. A formal WCAG compliance audit is a separate, more technical engagement.
What happens after the audit?
You receive a prioritised action list and a 90-day roadmap. If a Phase 2 rebuild or significant update is warranted, we include a proposed scope.
There is no obligation to continue with Simpl. — the audit is a standalone deliverable.
What does the audit cost?
Pricing is confirmed during the qualification call, based on the scope and complexity of your digital presence. Request an audit below and we will discuss it there.
Request an audit
Ready to identify your priorities?
You do not need to know what to fix. The audit is designed to surface what matters most before you invest in a redesign.
Prefer to discuss your situation first?
Book a call