Find out what needs fixing — and what you shouldn’t pay for — before investing in a redesign.
An assessment carried out by a design studio, not by software. For European organisations and B2B SMEs whose website no longer reflects the organisation’s true standing.
From €1,800 excluding VAT, deductible from any Phase 2. Completed in 2 to 3 weeks.
For organisations whose website no longer supports their work.
This audit is aimed at European organisations with a website that no longer meets the needs of their activities: fragmented content, unclear messaging, inadequate lead tracking, or a team that relies on external support for every update.
A diagnosis is probably the right first step if:
Your team cannot update the site without calling an agency.
That dependency slows everything down and makes the smallest change expensive. We assess what your team can realistically take back in-house, and what should stay technical.
Members, partners or policy audiences cannot find key information quickly.
When structure was never designed to last, finding a document turns into a search. We review how content is organised and what that organisation costs your team.
Your messaging no longer reflects your current strategy or membership offer.
A visitor who cannot grasp your positioning within seconds does not look further. The audit pinpoints where the message breaks down, page by page.
Forms and contact requests fall into a follow-up gap.
The problem is rarely the form itself, but what happens after it is submitted. We follow the whole path, from submission to reply.
You are considering a redesign but are not sure what to prioritise.
That is exactly where this audit starts: establishing the order of priorities before a redesign budget is committed.
Forms generate enquiries that are of low quality or are not followed up properly.
The problem is rarely the form itself, but rather what happens after it has been submitted. We track the entire process, from submission to follow-up.
Your funding bodies or supervisory authority are starting to require compliance with accessibility standards.
The European Accessibility Act has been in force since June 2025. Public bodies and a growing number of funding bodies are incorporating WCAG 2.1 AA compliance into their criteria. A website that does not comply may now be taken into account when assessing a funding application. The assessment will determine your current status.
Six areas, reviewed in depth.
Free audits that can be generated in a matter of minutes are available — they list technical errors that nobody prioritises. Here, the analysis is carried out by Nicolas Havenith, who has twenty years’ experience in art direction for European organisations: message, design, content and lead tracking are examined as a whole. The report sets out what to do, in what order, and what you shouldn’t pay for — implementation remains a separate task, which you can entrust to whomever you choose.
Message, positioning and audience clarity
Is it immediately obvious who you serve, what you offer, and why it matters?
Website structure, key pages and calls to action
Are the right pages in place? Do they guide visitors toward a clear next step?
Content organisation
News, events, resources and programmes: are they structured for findability and easy maintenance?
Visual identity consistency across web and print
Does your digital presence align with your brand across all touchpoints?
Accessibility and compliance
Does the website comply with the WCAG 2.2 principles required by your funders and institutional partners? We carry out an assessment categorised by severity level and draw up a realistic roadmap to compliance — without formal certification, which remains a separate process.
Forms, CRM and contact follow-up process
What happens after someone submits a form? Is there a reliable, traceable follow-up path?
Our accessibility review is informed by the W3C’s WCAG 2.2 principles. It is not a formal compliance audit.
Concrete deliverables, in sequence.
Nothing is left to interpretation. You know what arrives, and when.
A scoping call
Thirty minutes to confirm priorities, context and timeline before we begin. If the audit is not the right first step, we say so then.
A written audit covering all six areas
A written assessment covering the six key areas. A document of [25 to 40] pages: findings illustrated with annotated screenshots of your own web pages, with the option to include before-and-after comparisons, and, for each point, an explanation of why it is problematic. Not just a list of technical errors — a document that your management team can read.
A one-page summary for your management team
The key points of the assessment in a single PDF: key findings, priorities and an indicative budget for possible next steps. Designed to be circulated to the executive committee or board of directors without the need for you to rephrase it.
A strategic debriefing meeting
We present the conclusions and their implications, and answer your team's questions. You receive the document before the meeting.
A prioritised action list
Structured in three columns: do now, do next, do not do. The last one is what saves the most budget.
A 90-day roadmap
A realistic sequence for your team, accounting for what it can absorb alongside its everyday work.
A proposed scope for a potential Phase 2
Only if a rebuild or a significant update is warranted, and with no obligation to hand it to Simpl.
The audit does not include a full legal compliance audit (GDPR, accessibility certification), a CRM migration or technical integration, or unlimited technical fixes while it runs — nor a free redesign proposal. It is a diagnostic, not a project delivery: it tells you what to do, and implementation is a separate engagement.
Four steps. No ambiguity.
Qualification call
We confirm fit, scope and timeline. If the audit is not the right starting point for your situation, we will say so.
Analysis
We review your digital presence across all six areas, working from your live site, your existing content and any internal documents you choose to share.
Prioritisation
Sorting is work in itself: we rank the findings into do now, do next and do not do, and turn them into the 90-day roadmap.
Restitution
Findings, priorities and the 90-day roadmap are presented in a strategy meeting. You receive the written audit document before the meeting so your team can prepare questions.
Nicolas Havenith — Founder, Simpl. — responsible for the audit method
Nicolas runs the qualification call, the review and the restitution meeting. Simpl. has worked with European associations, federations and B2B organisations from Brussels since 2005.
LinkedInBefore you request an audit
Who is this audit for exactly?
Primarily European associations, federations and membership organisations with an existing website that no longer supports their team’s work. Also relevant for B2B SMEs whose website does not generate qualified enquiries.
If you are starting from scratch with no existing site, contact us directly — the audit format may not be the right entry point.
How long does the audit take?
Typically two to three weeks from the scoping call to the restitution meeting, depending on the complexity of your digital presence and the availability of your team for the scoping call.
Do we need to prepare anything?
No. We work from your live site and publicly available content.
If you have internal documentation — an existing strategy, a previous audit, CRM setup notes — sharing it improves the depth of our review, but it is not required.
Is this a WCAG compliance audit?
No. We conduct a WCAG-informed review of accessibility and mobile experience as part of the six-area audit. A formal WCAG compliance audit is a separate, more technical engagement.
What happens after the audit?
You receive a prioritised action list and a 90-day roadmap. If a Phase 2 rebuild or significant update is warranted, we include a proposed scope.
There is no obligation to continue with Simpl. — the audit is a standalone deliverable.
What does the audit cost?
From €1,800 excluding VAT for a website of up to 30 pages and two target audiences, confirmed in writing following the pre-qualification process, depending on the volume of content, the number of languages and the tools to be assessed. It only exceeds €3,500 excluding VAT for complex multi-site or multilingual projects. This amount is deductible from the budget for any Phase 2 work entrusted to Simpl — no surprises afterwards.
Ready to identify your priorities?
You do not need to know what to fix. The audit is designed to surface what matters most before you invest in a redesign.
Prefer to discuss your situation first?
Book a call