Insights
Find our latest articles, tutorials and thoughts on design, development and tech.
Website audit for European associations: the Simpl method.
An organisation’s website is often the result of decisions accumulated over a decade. A redesign in 2015, a new logo in 2019, a form added at short notice during the Covid pandemic, a members’ page that nobody updates. The result: a website that exists, but doesn’t really work for the organisation.
9 min de lecture
Cost of a website for a European association: 2026 price list
Before comparing quotes, it’s important to understand what you’re paying for. A website costing €800 and one costing €8,000 do not offer the same service, and it’s not just a question of ‘attractive design’.
4 min de lecture
High-performance website: AI for the benefit of associations
The term “high-performing” is often used without any further clarification. Here’s what it actually means.
4 min de lecture
An outdated brand image: when and why to modernise it
An outdated brand identity isn’t just an ‘ugly’ or ‘old-fashioned’ logo. It’s an identity that no longer fulfils its purpose: to be instantly recognisable and to inspire confidence.
7 min de lecture
Web accessibility: what European associations need to know
Web accessibility is no longer a good intention you check off at the end of a project. Since 28 June 2025, it is a European regulatory framework with precise deadlines, and a growing number of associations and federations based in Brussels are discovering they are affected without having anticipa...
11 min de lecture
The brutal truth about your website
People don’t read your website; they skim it.
7 min de lecture
WordPress Transforms Into Agentic CMS: What You Need to Know
WordPress is no longer just a content management system. It is rapidly evolving into a genuine agent-oriented CMS, able to interact with artificial intelligence tools such as Claude or ChatGPT. This transformation, which began with the Abilities API, opens the door to more automated and intellige...
4 min de lecture
Legal risks associated with AI-generated images
Over the past few months, AI-generated images have become a reflex in visual communication. Need a visual for a campaign urgently? Type a few words into a tool, and the image seems ready. On paper, it looks like the ideal solution: speed, variety, controlled costs and an often “impressive” result...
13 min de lecture
AI Will Eliminate "Average" Designers: Here's What Will Survive
The world of graphic design is undergoing major change, and artificial intelligence is playing a significant role in this transformation. Currently, AI is dividing the sector into two major categories, and it's important to understand where you stand.
5 min de lecture
Integrating Claude from Anthropic into WordPress: what it changes in practice
For years, managing a website has involved the same routine: navigating the admin interface, copying and pasting endlessly between writing, SEO and media management tools, and repeating micro-tasks that eat up hours without adding anything to the final quality. This way of working is still the no...
4 min de lecture
How to Be Cited by Perplexity: Strategies and Tips for 2026
Getting cited by Perplexity can seem a bit mysterious, rather like trying to understand how a black box works. In reality, though, it is fairly logical. The AI looks for reliable information that is well presented and genuinely answers questions. So if you produce content that ticks those boxes, ...
23 min de lecture
GEO/SEO: Strategies to Optimize Your Visibility in the AI Era
The web world is changing fast, and with the arrival of artificial intelligence, so is the way we find information. It feels like everything will go faster, but in reality, we just need to adapt our methods. We talk a lot about SEO, but now there's also GEO. It's a bit like moving from traditiona...
15 min de lecture
Web agency in Brussels: How to choose the right partner in 2026?
By 2026, 68% of websites launched by Belgian SMEs become technically outdated in less than 24 months. This figure illustrates a brutal reality: choosing the wrong web agency Brussels costs more than just a few thousand euros—it paralyzes your long-term growth. You likely dread technical complexit...
14 min de lecture
AI & WordPress for Businesses: Strategies, Plugins and Concrete Gains
WordPress remains the dominant platform for business websites, but the integration of artificial intelligence (AI) is profoundly changing how these sites are built, managed, and optimized. Beyond a mere trend, AI helps automate time-consuming tasks, improve user experience, and strengthen SEO per...
3 min de lecture
My image has aged, I know. But my members know me that way.
If you often think to yourself: "My image is outdated, I know it. But my clients know me this way," you're not alone. Many European associations experience this disconnect between a visual identity frozen in time and increasingly digital, fast-paced, and competitive communication practices. Your ...
26 min de lecture
AI Information and Documentation Centers for European Associations
AI information centres for European associations are becoming a strategic link in a context where artificial intelligence is profoundly transforming public policies, social systems and modes of collective action. As AI spreads across project management, beneficiary tracking and political advocacy...
22 min de lecture
Chatbots on websites: how to strengthen engagement and communication in European associations
Chatbots on websites have become a strategic lever for European associations that wish to sustainably engage their donors, volunteers and beneficiaries. In an environment where human resources are limited, where volunteer turnover is high and expectations for responsiveness are increasing, a well...
24 min de lecture
Guide 2026: Designing an Impactful Annual Report with Design and AI
In 2026, a European association's annual report is no longer a simple administrative document: it becomes a strategic tool for transparency, fundraising, advocacy and internal steering. Donors, European institutions, foundations, sponsors and beneficiaries expect a clear, data-driven, accessible ...
28 min de lecture
Why European associations need a strong visual identity: practical guide
In the European association landscape, where thousands of organizations compete for the attention of citizens, institutions and funders, having a strong visual identity is no longer a simple aesthetic asset: it is a strategic lever for visibility, credibility and digital performance. For a Europe...
21 min de lecture
Total overhaul or simple refresh? How to modernize your image without losing your story?
Actionable checklist in 5 steps
27 min de lecture
Artificial intelligence in service of European associations
The European association landscape is vast, multilingual, and deeply diverse: it ranges from small local associations run solely by volunteers to large transnational NGOs that coordinate projects across multiple countries. This diversity comes with significant constraints: limited financial resou...
22 min de lecture