First, the identity and the message. Then the website.
Most website redesigns start with the CMS. Simpl. starts by considering what your organisation needs to say, to whom, and in what visual form — and then builds the website to deliver it. For European associations and B2B SMEs.
Projects ranging from €5,000 to €25,000 excluding VAT, depending on the scope. 4 to 12 weeks. The project always begins with an assessment.
Two situations, one need for clarity.
European associations
Your website exists. But it’s difficult to manage, your visual identity is inconsistent across different platforms, and your content is scattered across three Dropbox folders and an old SharePoint site. Your team is small – and sometimes made up of volunteers – and doesn’t have the time to deal with a system that’s proving difficult to manage.
The result: your website doesn’t reflect what you actually do. Your institutional partners land on a page dating back to 2019. Your members can’t find what they’re looking for.
What you want: a website that your team can manage on its own, a consistent brand identity, and messaging that resonates with your target audiences – members, funders and European institutions.
Specialised B2B SMEs
Your expertise is genuine. But it’s difficult to explain in just three lines. Your current website is a catalogue of services that nobody reads right through to the end. It doesn’t generate qualified leads. Prospects visit, don’t understand what you can do for them, and leave.
What you want: a website that translates your expertise into customer-friendly language, clearly highlights your value, and turns visits into enquiries.
What’s included in the offer
The Digital Clarity System comprises six modules, ranging from strategy to training. Nothing is outsourced lightly, and nothing is left unresolved.
Positioning and message architecture
Clarifying your value, your audiences and your differentiation. This is the foundation for everything else.
Visual identity and art direction
Creating or developing your brand identity: logo, typography, colour palette and layout principles. A style guide designed for your reports, presentations and website — not just for the screen.
Website design
Page architecture, UX/UI mock-ups, editorial hierarchy. Everything is visually approved before development begins. This is where the difference between a proper website and a template with a skin lies.
Production and publication online
Bespoke WordPress integration, manageable without a developer. Performance, technical SEO and accessibility compliance built in from the outset — not added as an afterthought.
Content management system and CRM
LinkedIn templates and newsletters in line with your new brand identity, an editorial guide, and forms linked to your CRM with initial sequences set up.
Training and independence
Hands-on session on the live site, documentation, and registration. The project is complete once your team is able to publish content independently.
Four phases, until you are autonomous.
Audit
We start by understanding your actual situation: a review of what exists, interviews with stakeholders, analysis of messages and audiences.
Design
Positioning, site architecture, UX/UI mockups and visual identity sign-off — everything is validated before a single line is coded.
Development
WordPress integration, CRM connection, automation setup, and writing or revising the key content.
Handover and training
Go-live, team training on the delivered website, documentation handed over. The project closes when you are autonomous.
Nicolas Havenith — Founder of Simpl. — responsible for the project
Nicolas runs the audit, the design phase and your team’s training. Since 2005, Simpl. has worked from Brussels with B2B SMEs, European associations and federations.
LinkedInWhat you actually get.
A delivered WordPress website
Hosted on your infrastructure or ours.
A complete visual identity guide
Web and print formats.
Documented message architecture
Positioning, audiences, key messages.
Service or programme pages
Written and integrated.
Blog, events and resources
All three sections configured and ready to publish.
CRM-connected forms
With the first automations live.
LinkedIn and newsletter templates
Ready to use.
An editorial guide
To keep content coherent over time.
Technical documentation
Back office, updates.
Team training
A dedicated session, recording available.
What this offer is not: not a template — the Digital Clarity System is a bespoke project, and the initial audit determines what is relevant to your situation; not a project without a prior audit — we do not start with design, but with understanding what is not working and why; not an offer reserved for large organisations — it is calibrated for teams of 3 to 20 people with limited resources; and not an ongoing maintenance service — the scope is defined, and evolving the website is the subject of a separate agreement.
Before starting a redesign.
How long does a Digital Clarity System project take?
Between 4 and 12 weeks, depending on the complexity of the website and your team’s availability for sign-offs. The schedule is fixed at the start.
Do we have to redo everything, or can we keep some existing elements?
The audit determines that. Some projects start from scratch, others evolve an existing identity or migrate an already structured website. The offer adapts.
Which CMS do you use?
WordPress or Next.js, configured to be manageable without technical skills. The team can update content, add events and publish articles without touching code.
Do you work with associations outside Brussels?
Yes. Simpl. works with European associations and B2B SMEs based in Brussels, in other European capitals and fully remotely. Most projects run at a distance.
Does the redesign include content writing?
Writing the service or programme pages is included in the standard scope. Blog content and resources are produced with your team or quoted separately.
How is this different from a freelancer or a generalist agency?
Simpl. specialises in European associations and B2B SMEs with complex expertise. It is not a generalist agency adapting a template. The content system and the CRM connection are part of the base offer — not options billed on top.
How much does a Digital Clarity System project cost?
A Digital Clarity System project costs between €5,000 and €25,000 excluding VAT, depending on the number of pages, the number of languages and the scope of the brand identity work. The exact scope is determined by the assessment — that is its purpose — and forms the basis of a firm proposal, which is presented in person and never sent on its own by email.
Payment is spread out in stages. If your organisation operates on a financial year basis, the invoicing schedule can be aligned with yours.
For your internal approval: a one-page summary — covering scope, methodology, budget and timetable — is provided with the proposal, ready to be circulated to the executive committee or board of directors.
The project always starts with an audit.
That is what guarantees the offer is calibrated to your actual situation, not to a standard list of deliverables.
A direct thirty-minute conversation is enough to see whether the Digital Clarity System fits your situation.