Visual identity for FEFCO over 20 years

The challenge

FEFCO is the reference organisation for the corrugated board sector in Europe: based in Brussels, it has represented the industry since 1952 and brings together sixteen national associations as well as producer and supplier members. Its materials span varied contexts: international events, technical manuals, internal documents, logos and sector-specific graphic elements. These productions had to remain consistent as formats and messages evolved over the years. The challenge was to preserve a clear, professional visual identity while adapting it to the sector's changes.

Our approach

Simpl. designs FEFCO's materials while maintaining a constant corporate identity from one context to the next. The scope covers international events, technical manuals, internal documents, as well as logos and graphic elements tailored to conferences, publications and professional tools. This continuity over two decades ensures brand consistency over time.

Each medium is adapted to its use — conference, publication or professional tool — without breaking the federation's visual unity. The regular renewal of formats and messages keeps pace with the corrugated board sector's evolution. The long-standing relationship lets Simpl. understand FEFCO's needs and meet them consistently.

The result

Simpl. has supported FEFCO for over twenty years, from 2005 to 2025, producing a varied range of materials: international events, technical manuals, internal documents, logos and graphic elements. The federation has a consistent corporate identity, maintained and renewed across the whole period.