ECCO website redesign
In 2025, Simpl. redesigned the website of ECCO, a consultancy specialising in food regulation and public affairs since 1975. A clarified architecture and a modernised design to better reflect the firm's expertise.
The challenge
ECCO's previous website was dense, hard to read and did not showcase the firm's expertise. Yet a player in food regulation and public affairs consulting must convey its credibility from the very first visit. The challenge was to clarify the presentation of the offering and make the expertise immediately perceptible.
Our approach
Simpl. rethought the information architecture and simplified the content to make it legible. The design was modernised to reflect the firm's professionalism. The redesign integrates accessibility and SEO optimisation work, so as to serve both the user experience and the site's visibility. Simpl. also handles the site's maintenance.
The result
After the redesign, traffic to ECCO's site increased by 30%. Contact requests rose by 25% and visitor retention improved. The site now reflects the firm's professionalism and strengthens its position in its sector.
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