Redesign of the website and integration of a chatbot for EARMA, the European Association for Research Management

In 2025, Simpl. redesigned the website for EARMA, a European association working to strengthen the role of research managers and administrators. The redesign included a new layout, a complete rebuild using WordPress, and the integration of a chatbot. The aim was to streamline navigation and make information more accessible to the association’s audiences.

What was the challenge for a European research association?

EARMA supports high-quality, high-impact research in Europe by strengthening the role of its managers and administrators. Its website needed to serve a demanding professional community and provide clear access to information. The challenge was to modernise the interface and make navigation more straightforward for these audiences.

How Simpl. structured the redesign

Simpl. completely redesigned the website and handled its full development using WordPress. The integration of a chatbot aims to improve the user experience and guide visitors to the information they are looking for. Simpl. also manages the website’s maintenance, ensuring its technical continuity over time.

A chatbot to make information more accessible

The chatbot integrated into the EARMA website guides visitors in their search for information. It streamlines navigation by directing users to relevant content. This feature enhances the accessibility of information for the research management community.

What results for EARMA?

Simpl. delivered a completely redesigned website developed on WordPress for EARMA, complete with a chatbot and a maintenance contract. The system modernises the interface, streamlines navigation and makes information more accessible to research managers and administrators.