Illustrated materials for workplace safety
Simpl. supports bpostgroup in creating its workplace-safety awareness materials. Brochures, leaflets, posters and bespoke illustrations, designed to make prevention understandable, memorable and human.
The challenge
bpostgroup must convey safety instructions to its teams, both in the field and across its sites. Prevention messages are often perceived as constraints, which limits their uptake. The challenge was to deliver these messages with calm, impact and accessibility, in a positive tone, so that prevention becomes a shared culture rather than an obligation.
Our approach
Simpl. designs each medium to carry the right message with clarity and accessibility. All illustrations are produced in-house, ensuring visual consistency across the whole range. This graphic control serves a single goal: making instructions legible and memorable for varied audiences.
The bespoke illustrations turn technical instructions into human, positive messages. They give the brochures, leaflets and posters a shared identity, recognisable from one medium to the next. This approach aims to embed prevention in the teams' daily routine rather than imposing a constraint.
The result
Simpl. has equipped bpostgroup with a consistent range of workplace-safety awareness materials — brochures, leaflets and posters — unified by in-house illustrations. The collaboration spans the period 2005-2025.
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