ECCO is a consulting firm specialising in food regulation, association management and public affairs since 1975. Its old website was dense and difficult to read, and did not showcase its expertise. We redesigned the architecture, simplified the content and modernised the design, with a focus on accessibility and SEO. Traffic increased by 30%, visitor retention improved, and contact requests rose by 25%. The website now reflects ECCO’s professionalism and strengthens its position in the sector.