MNI, the global association for the medical nutrition industry, brings together players offering nutritional solutions tailored to patients’ needs.
Its website, deemed obsolete, has been completely redesigned to strengthen its image and visibility. A migration to WordPress has simplified content management via an intuitive back-end. A classification system, advanced search function and secure extranet have been integrated to better organise resources and protect sensitive data.
The website now offers a better user experience, more autonomous management and powerful CRM and newsletter tools. These improvements strengthen member engagement and satisfaction and drive the organisation’s growth.