Institutional report and dedicated website

The challenge

The study by CHU de Bruxelles and BECI highlights the strategic weight of hospitals in Brussels, presented as pillars of employment and innovation beyond their role in care. The content is dense and technical. Its message had to reach a varied audience, from policymakers to economic stakeholders. The challenge was to design a layout that was both institutional and accessible, to showcase the data and make the analysis legible.

Our approach

Simpl. handled the project across three complementary strands: the printed report, its adaptation into digital materials and the creation of a dedicated website. The design sought to showcase the data and strengthen the reach of the message among audiences with different profiles. The branding ensures visual consistency across all materials, from the printed document to the online platform.

The printed report shapes a dense analysis to make it accessible without reducing its rigour. The institutional layout showcases the data and supports the credibility of the message carried by CHU de Bruxelles and BECI.

The dedicated website extends the study beyond the printed medium and broadens its audience. It carries over the report's visual identity to ensure continuity between the materials.

The result

Simpl. delivered a complete system in 2020: a printed institutional report, its adaptation into digital materials and a dedicated website, unified by branding work. Together they showcase the study's data and make the analysis accessible to an audience ranging from policymakers to economic stakeholders.