Visual identity design for European associations
An image that matches your influence.
An association that carries weight in the European debate cannot afford an approximate image. Your contacts — commissioners, MEPs, specialist journalists — judge your credibility in seconds. A coherent, professional visual identity signals that you master your subject as much as your communication.
Advocacy shows. A solid brand guideline unifies your messaging across every channel — institutional publications, presentations at Parliament, social media, events in Brussels or Strasbourg — and durably anchors your organisation in the minds of your stakeholders.
We design the image of organisations that matter in the European public space.
A complete, deployment-ready package
Every visual identity project produces a complete deliverable, built for your teams and your external providers.
Primary logo and variants
Colour, monochrome, light/dark background, horizontal and square formats. Vector files delivered in every format (AI, EPS, SVG, PNG, PDF).
Brand guidelines
Colour palette with Pantone, CMYK, RGB and HEX codes; primary and secondary typefaces; composition and spacing rules; usage restrictions.
Support templates
Word/PowerPoint document templates, email signature, social media templates, print layouts (brochure, roll-up, event badge).
Usage guide
A reference document for your teams and external providers, to guarantee consistency over time.
Three steps, nothing superfluous
We analyse your positioning, your audiences and your existing materials. We identify what works, what hurts your image, and what your institutional peers project.
We present two to three reasoned graphic directions. No blind vote: each proposal is anchored in your communication strategy and the visual codes of the European sector.
Delivery of source files, the complete brand guidelines and the usage guide. We stay available for one month to support the in-house implementation.
European sector expertise
Since 2005, we have supported sector federations, think tanks, coalitions and association networks in rebranding or creating their graphic identity.
Organisations active on energy, health, digital, agriculture and fundamental rights — all with one thing in common: the need for a flawless institutional image.
We know the visual codes of the sector: a brand guideline that works from the annual report to the cabinet meeting presentation, from the press-conference roll-up to the PDF sent to the Commission.
It is that sector expertise that makes the difference — and explains why more than 80 European organisations have trusted us since 2005.
Nicolas Havenith — Founder of Simpl.
He runs the Brussels agency he founded 25 years ago. He designs websites built as durable assets that comply with the European framework, whose measured presence in generative AI proves their performance. He writes about web architecture, GEO and structured content production.
LinkedInOrganisations that trust us
Clear ranges, a tailored quote
The ranges below reflect the Brussels market for an agency specialised in the institutional sector. Every project is the subject of a personalised quote.
Indicative pricing
Personalised quote on request. The exact scope (number of supports, languages, event variations) determines the final budget.
Frequently asked questions
What is the difference between visual identity and brand guidelines?
Visual identity is the set of elements that define an organisation's image: logo, colours, typography, iconography, overall visual tone. Brand guidelines are the document that formalises the rules for using that identity — the reference manual. One is the creative result, the other is the instruction manual.
How much does visual identity design cost in Brussels?
For an agency specialised in institutional communication, expect between €4,500 and €14,000 for a complete project (logo + brand guidelines + support templates). A strategic rebrand with a brand book and rollout support generally exceeds €15,000. These ranges reflect the reality of the Brussels market in 2025-2026 for organisations with high institutional requirements.
How long does creating a graphic identity take?
A standard project — diagnosis, design, back-and-forth, delivery — takes between 6 and 8 weeks. Complex projects (full rebrand, multiple variations, board approval) can extend to 12–14 weeks. The main timeline factor remains how fast the client validates each step.
Do you only work with European associations?
Our core business is the European association and institutional sector. That is where our sector expertise makes the difference: we know the visual codes of the field, the multilingual constraints, the formats expected by the institutions. We occasionally work with related organisations — foundations, think tanks, citizen coalitions — whenever the context is institutional.
“We turned to Simpl. for the redesign of our website. The verdict? A job well done, excellent communication and great follow-up… not to mention a very pleasant working relationship. We recommend them without hesitation!”
Anne Mélard
AGE