MNI | Simpl.

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MNI

The Medical Nutrition Industry Association (MNI) is the global representative of the medical nutrition industry. MNI brings together companies that provide specialized nutritional products and services to meet the diverse needs of patients.

Services

Web Design
Web Development
Maintenance

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Challenges

The MNI website, considered outdated, required an update to align with current communication goals. The aim was to enhance MNI's online identity and visibility. To achieve this, we developed a user-friendly back-end system, allowing the MNI team to independently manage and update the site's content.

We created a modern website for MNI that reflected its expertise and professionalism. The migration of content from the old system to WordPress was completed, providing an intuitive and flexible platform. A filing system and search function were implemented to improve resource accessibility. Additionally, a secure extranet was developed to manage MNI's confidential resources, ensuring the protection of sensitive information.

Maintenance was guaranteed, ensuring a fast and efficient response to any requests or issues. Existing CRM and newsletter functionalities were integrated, enabling seamless communication and optimal customer relationship management.

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Return on investment

The investment in redesigning and optimising the MNI website has yielded significant returns. The improved user experience and modernised interface have resulted in increased visitor engagement and retention. Migration to WordPress has simplified content management, reducing operational costs and time spent on maintenance.

The advanced search system has improved efficiency, enabling users to quickly find the information they need, and enhancing the site's perceived value. The extranet for confidential resources has secured critical data, minimizing risk and boosting member confidence. The integration of CRM and newsletter tools has optimised communication campaigns, increasing member conversion and loyalty.

Collectively, these improvements have contributed to a stronger online presence, improved member satisfaction, and sustained growth for the organisation.

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