AGE | Simpl.

AGE Platform Europe

AGE Platform Europe is a network of representative organisations in the EU that are dedicated to promoting the well-being of older people. The organisation envisions an inclusive society that prioritizes the well-being of all individuals, promotes solidarity between generations, and ensures that everyone has the full right to enjoy life, participate, and contribute to society.

Services

Web Design
Web Development
Maintenance

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Challenges

AGE Platform Europe sought to redesign its website to improve accessibility, responsiveness, and security. Additionally, they aimed to make the website more attractive and functional. The current site was overloaded with information and was not optimised for accessibility for older people.

To enhance navigation and accessibility, the content needed to be restructured. This involved creating a clear hierarchy and adding navigation support to accommodate the needs of elderly and disabled users.

To ensure an excellent user experience, it was important to improve the loading time of site elements. This helped maintain visitors' attention and improved search engine ranking. Additionally, enhancing site security was crucial. This involved installing reliable backup systems and effective defense mechanisms to safeguard user data confidentiality.

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Return on investment

The site redesign has resulted in a significant increase in traffic and user engagement, leading to higher search result rankings and greater visibility for the association.

Improvements to the site's security have minimized potential risks, thereby safeguarding the AGE network's reputation. Site maintenance has been simplified, leading to long-term cost reductions.

Lastly, the implementation of performance monitoring tools has been extremely valuable, providing detailed data to refine marketing and operational strategies.

We called on Simpl. to redesign our website. The verdict? A job well done, top-notch listening and follow-up... in addition to a very pleasant contact. We recommend them without hesitation!

Anne Mélard, Communication Officer, AGE