ECCO | Simpl.

ECCO

ECCO is a consultancy specialising in food regulatory and policy intelligence, as well as association management for food-related businesses. Founded in 1975, it provides advice on food law, food science, nutrition, international trade, public affairs and communications. ECCO helps companies navigate the complexities of food regulation, develop new industry associations and provides financial and administrative support to existing associations.

Services

Web Design
Web Development

ECCO's website faced a number of challenges: a complex structure that made navigation difficult, dense and technical content that was not accessible to non-specialist visitors, and a visual presentation that did not fully reflect the company's expertise and professionalism. These problems limited the site's effectiveness as a communication and customer acquisition tool.

To meet these challenges, a complete overhaul of the site was undertaken. The proposed solution focused on simplifying the site's architecture, reorganising the content to make it clearer and more accessible, and creating a modern, streamlined design. Particular attention was paid to the user experience, with the integration of advanced search tools and filters to facilitate access to relevant information. In addition, the content has been optimised for natural referencing to improve ECCO's online visibility.

The return on investment from this redesign has been significant. The new site has seen a significant increase in organic traffic, with a 30% rise in visits in the six months following the launch. The bounce rate fell by 20%, indicating improved visitor retention. Contact requests via the site increased by 25%, reflecting better conversion of visitors into leads. In addition, feedback from existing customers has been very positive, highlighting that the new site better reflects ECCO's expertise and professionalism. This improved online brand image has helped to reinforce ECCO's position as a leader in its field, opening up new business opportunities and strengthening relationships with existing customers.

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Selected Works